Building a Customer Referral Program

Building a Customer Referral Program Original article here: https://www.sltcreative.com/building-a-customer-referral-program It's no secret that excellent customer service is the key to customer success. One satisfied customer can do a lot of heavy lifting in terms of positively marketing your business. In fact, research shows that word-of-mouth marketing is the primary factor behind 20% to 30% of all purchasing decisions, and at least 92% of consumers believe suggestions from friends and family are more powerful than advertising. But how can you get your customers to do most of the legwork for you? The best starting point for any business is usually a customer referral program. But, it has to be done right. So let’s dive into what you need to know about building, expanding, and managing a successful program. What Is a Customer Referral Program? We're sure you've heard this phrase thrown around a lot, but what exactly is a referral program? Simply put, a referral program is a marketing tactic that is based on word-of-mouth from customers that have already engaged with your brand. It typically involves providing a channel for your customers to share their experience with people within their circle of influence instead of writing bland and impersonal reviews online or feedback surveys. What you’re hoping for with a customer referral program is to leverage the emotional connection and trust between your customer and their partners, colleagues, and friends to attract new leads for your business. By asking customers to think about who within their social circle would benefit from your product or service, you’re most likely to find more customers who are a good fit for your brand. In other words, your value proposition is so strong that it's easier for your marketing and sales team to nurture and engage customers because these leads have already been pre-screened as a good match for your business. They are also familiar with your company and its reputation, which in turn produces a positive customer experience.

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