Building a Customer Referral Program
Building a Customer Referral Program Original article here: https://www.sltcreative.com/building-a-customer-referral-program It's no secret that excellent customer service is the key to customer success. One satisfied customer can do a lot of heavy lifting in terms of positively marketing your business. In fact, research shows that word-of-mouth marketing is the primary factor behind 20% to 30% of all purchasing decisions, and at least 92% of consumers believe suggestions from friends and family are more powerful than advertising. But how can you get your customers to do most of the legwork for you? The best starting point for any business is usually a customer referral program. But, it has to be done right. So let’s dive into what you need to know about building, expanding, and managing a successful program. What Is a Customer Referral Program? We're sure you've heard this phrase thrown around a lot, but what exactly is a referral program? Simply put, a referral prog...